The 1980s saw a number of popular advertising campaigns based on conversations and short stories.
The campaign for Power's Gold Label, a nugget of social history, was an extraordinarily successful campaign. And the reason for this was not that they were good ads in themselves - nice wee stories, charmingly illustrated - but because they were quintessentially Powers. Everything about them sat easily with the brand. Those ads couldn't have been for anything else.
So here's a challenge for our readers; an invitation to hark back to a more mellow time. What we are looking for is a perfectly formed story in only 450 words.
Send in your Power's short story to reflect a warmer time, on the topic of 'celebrating what really matters' and be in with a chance of winning €10,000 and seeing your story illustrated and printed in The Irish Times.
For postal entries, send in your entry along with your name, email address and telephone number to:
Powers Competition,
The Irish Times,
24-28 Tara Street,
Dublin 2
Closing date is Friday 3rd June 2011 at 5pm.
Contact Information:
For inquiries: marketing@irishtimes.com
For submissions: via mail (see above) or online here
Website: http://www.irishtimes.com
